Brillant move by the NBA to get down to the level of the fans through their Twitterview. Change comes from the top and getting Commish David Stern to tweet about the lockout is a great move to make the owners and the NBA look more transparent and sympathetic.
And here is the best part... by responding on Twitter, you get to choose which tweets to answer! Helps you avoid any large gaffes or embarrassing memory lapses, right Gov Rick Perry?
Here's a look at some of the highlights:
The opening of the Twitterview with an answer to Bill Simmons
And even D-Wade gets in on the action
Of course, the most obvious limitation is length. To talk eloquently about the new CBA deal in 160 characters or less is quite a challenge. But all in all, this was a great move for the NBA to get their message out directly to the people. If there is one thing we have seen in social media is that if you are not crafting your message, someone else will do it for you.
