Honestly, I think it's brillant by the NBA. The players have been connected to the fans through Twitter for so long and have been able to send out their message. The NBA had to make this move to directly connect to fans.
Now about directly contacting players while they are negotiating, that's a different story. Doesn't seem like it would help to build consensus to me. After reading these articles, you tell me.
Here are some great articles on the matter:
- Article with the actual tweets on NBC Sports.
- "Player accuses NBA of Twitter harassment" from CBS.
- Even Bleacher Report gets in on the action. (By the way, if you are not reading Bleacher Report, it is the most easy and leisurely sports reading out there. Be careful, you'll get lost in their slides and before you know it, you'll have memorized the 10 dumbest football players based on their Wunderlich. And that's some useful information, people)
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