My apologies for the lack of posts recently - I must have gotten caught up in grad school and college football bowl games. Some truly memorable games, and imagine how much better they will get when the NCAA moves to a playoff format?
Just returned from the 2012 National Sports Forum in Oklahoma City, OK. And guess what this cross industry conference of sports executives focused primarily on? If you were gonna say drinking, you would have been close. But the conference hammered home the importance of marketing, analytics, and social media. Folks, analytics and social media are the burgeoning fields in sports. If you don't care for data or hold steadfast to print media, then get out of sports.
