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Monday, November 21, 2011

Google+ Making a Play During the Lockout


Google+, the new social media arm of Google, is set to host 4 games with multiple NBA All-Stars such as LeBron James, Carmelo Anthony, Chris Paul, and Dwayne Wade.

The stars will work with Google+ and other sponsors to host games in their hometowns in the month of December.

Big move for Google+. This comes soon after a recent Twitter town hall run by (current, but for how long... great piece by Bill Simmons in Grantland) NBA Commissioner David Stern. By hosting these events, this will give instant social media access for the game, the professional players, and the fans which could be a huge win-win for Google+ and the players.

Can't wait to hear what type of social media access and technology will be used for these games.

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