Revolutionary Stadium Technology for Social Media

Update at 4:17: Co-Innovator of FanCam, Tinus le Roux tweeted to me that the FanCam technology is now up to 20 BILLION Pixels. They will be updating their website very soon with that info!

My roommate, Steve, showed me this amazing new 360 camera technology that allows any fan in a stadium or arena to find themselves in the crowd. Yes, that even means the drunken fool in the section 543 can sober up and pick himself out of the 50,000 people in the stadium (as long as he remembers roughly where he sat). This new technology is called the FanCam.

Here is an excerpt from the website. "Technically speaking, Fan Cam is 5 BILLION PIXEL social media engagement platform. It combines the latest in GigaPixel technology with customized social media solutions to create a 'one of its kind', immersive fan experience". 5 Billion pixels... when I first heard that, I pictured Dr. Evil sitting in his chair chuckling and stroking Mr. Bigglesworth. Then I checked it out for myself: Rugby in South Africa and Steelers vs. Jets AFC Championship. This is incredibly legitimate.

The implications on social media once this goes more mainstream will be incredible. This FanCam can help you the fan find yourself in a crowd, comment on the experience, tag yourself in pictures and share it all on Facebook, Twitter, and e-mail. For companies, they can make their advertisements interactive, embed videos or commercials and link branding from the stadium straight to their Facebook and Twitter. Imagine the promotion power for a company that gives out shirts or towels on this night? Incredible and sustainable exposure for fans and companies.

This technology has been successful used in the NBA, NFL, NASCAR, NCAA Basketball, and in international soccer, cricket, and rugby. It's even been used at U2 concerts. Just amazing.